How people feel about and are able to understand and recognize OSUIT directly relates to the university’s success. In a sense, the logo and university brand speak on behalf of OSUIT before anyone says a word. These items represent who we are and what we do. They are the visual representation of our reputation.
Therefore, it is vital to build and maintain a strong visual brand identity. To accomplish this, the brand must be used in a consistent way. It must appear the same in every instance. It must have a consistent appearance, be in the proper proportions, and it must be used in the appropriate context.
To help all university constituents know and understand the guidelines for using the university’s logo, brand, and additional identity marks as well as other Marketing standards and guidelines, we have created this University Marketing website.
We appreciate your willingness to support, protect, and advance the image, brand, and reputation of OSUIT. If you need additional information regarding this information, please contact Anita Gordy-Watkins in the University Marketing department at (918) 293-5156.
Thank you for your assistance.